Graphic Design
Brand Design
In Bloom Design - Brand Identity
Created a comprehensive branding suite for In Bloom, a boutique wedding planning company. The visual identity seamlessly integrates wedding ring and floral motifs to capture the essence of matrimonial celebration—symbolizing both the eternal bond of marriage and the natural beauty that defines memorable wedding experiences.
Flowers By Halle - Brand Identity
Designed a personalized branding suite for Flowers by Halle, a boutique floral design business. The brand identity features a unique integration of the owner's two children's birth flowers, creating a deeply personal foundation that reflects the heart behind the business. The visual system employs a fun, modern print aesthetic that balances professional floristry expertise with playful, contemporary design elements.
Night Harbor Consulting - Brand Identity
Developed a complete branding suite for Night Harbor Consulting, a private consulting firm specializing in business growth and SAP solutions. The lighthouse-centered visual identity symbolizes guidance and navigation, reflecting the company's mission to help clients chart their course through complex business challenges. The brand system includes logo design, color palette, typography, and supporting visual elements that convey trust, expertise, and strategic direction.
RUHE - Brand Identity
Developed a distinctive branding suite for Ruhe, an artisan glassware company specializing in one-of-a-kind pieces crafted from St. Petersburg beach-sourced seashells and upcycled vintage wine glass stems. The brand identity captures the vintage modern chic aesthetic that reflects both the coastal origins of materials and the sustainable, handcrafted nature of each piece.
Photography
About Me
Hello, I’m Ashley Dobbins, a designer and photographer based out of Austin TX.
As a designer, my career began in 2017 working as the assistant graphic designer for a student-run college radio station 91.7 The Edge WSUW Whitewater. A year into my position, I was promoted to director where I worked on the exec board alongside other station directors. The next 3 years at WSUW allowed me to develop a strong passion for promotional design, social media content and concert photography.
Leaving Whitewater in 2020, I moved to the suburbs of Chicago to begin working for one of the nation's fastest growing merchandise companies SCP as a production artist. Our company's clientele boasted big name artists such as Chappell Roan, T-Pain, Freddie Gibbs and Finneas. From creating simulated process color separations to designing merch for a wide range of materials, the world of screen printing and merch design allowed for my skills as a designer to really diversify.
If I am not at a local brewery with friends or a punk concert in the city, you will often find me working on my Skoolie conversion with my husband that we are working to make our tiny home on wheels.
